Customer Relationship Management (CRM)

ONAS Offers CRM is often used to refer to technology companies and systems that help manage external interactions with customers.

Major areas of growth in CRM technology include software, cloud computing, and artificial intelligence.

A CRM system helps businesses organize and centralize their information on customers, allowing for easier access and customer support. Businesses use CRM systems to optimize sales and marketing and improve customer retention. Data analytics is also much easier, where businesses can track the success of various projects or campaigns, identify trends, infer associations, and create visually intuitive data dashboards.

Customers enjoy better service and are thus more likely to report higher satisfaction. Customer interactions including complaints are stored and can be easily recalled so that customers do not have to constantly repeat themselves.

CRM Cloud Solutions

Cloud-based systems provide real-time data to sales agents at the office and in the field as long as a computer, smartphone, laptop, or tablet connects to the internet. Such systems boast heightened accessibility to customer information and eliminate the sometimes-complicated installation process involved with other CRM products or software.

The convenience of this type of system, however, has a tradeoff. If a company goes out of business or faces an acquisition, then access to customer information may become compromised. A business might have compatibility issues when and if it migrates to a different vendor for this kind of software. Also, cloud-based CRM programs typically cost more than in-house programs.

Oracle’s integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven Sales, Service and Marketing

Sales & CRM

Track leads, close deals, and manage customer relationships without switching tools.